Even digitalization has been a hot topic in the recent years, many of the Finnish and Lappish companies still struggle to take full advantage of the possibilities it offers. There are still plenty of room for improvement when it comes to digital sales, marketing, new types of business models and finding skilled workforce.
Hehku project was developed to offer solutions to these challenges. It shares knowledge, tips and lectures that are carried out in all regions of Lapland to help develop the digital business skills of our local workforce.
To broaden the bottlenecks in our digital knowledge, the project has defined these four themes:
- Digi Startup
- Digital marketing and sales
- Global digital resources
- Data and customer relationships
There are eight different events aimed to train and develop Lappish workforce’s digital business skills. Four of them are organized in the smaller regions of Lapland and four main events are held at Rovaniemi. The regional events consist of lectures and workshops, employing remote consultants and TEQU project personnel. The events organized in Rovaniemi will each have four keynote speakers, sharing their knowledge and inspiring the participants on site.
Objective of the project
The project will create targeted expertise in digital business skills for the benefit of the Lapland workforce to create new companies, acquire digital skills from global resource pools, create more digital sales and a sustainable competitive advantage through customer data management. Project boosts the growth of Lapland’s and Finland’s competitive advantage and promotes sustainable growth and job creation.
Project started as early as spring 2020 with the “Covid19-Package”, which provided six webinars on e-sales and business related to companies, as well as one network workshop to develop e-sales for SMEs in the region.
Education events will continue in spring 2021.
The total budget of the project is 309 642 €, of which North Ostrobothnia Centre for Economic Development, Transport and the Environment has admitted European Social Fund (ESF) and government funding 247 714 €.
The project will be implemented between 09.04.2020 and 31.01.2023.